Effective Date / Last Updated: 30/01/2026
This Privacy Policy applies to all services and products offered by BLE through its website within the United Arab Emirates, in compliance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
1. Definitions
“Website / We / Us” refers to the BLE website and related services.
“User / You” refers to any individual who accesses, browses, or makes a purchase through the Website.
“Personal Data” means any information relating to an identified or identifiable natural person, directly or indirectly.
2. Scope of Application
This Privacy Policy applies to:
- Browsing the Website
- Account registration (if applicable)
- Placing orders and processing payments
- Shipping and delivery
- Customer support and communications
- Optional marketing and promotional activities
3. Data Controller & Contact
The Website is operated within the United Arab Emirates.
For privacy-related inquiries or to exercise your rights, you may contact us via:
- Phone
- The “Contact Us” form available on the Website
4. Categories of Personal Data Collected
We may collect the following categories of Personal Data:
- Identity & Contact Data: full name, email address, phone number, shipping address
- Order Data: product details, quantities, order status
- Payment Data: transaction references and payment identifiers (excluding full card details)
- Technical Data: IP address, device and browser type, cookies, pixels
- Interaction Data: customer service communications, marketing preferences, subscriptions
5. Sources of Data Collection
Personal Data may be collected:
- Directly from the user
- Automatically through cookies and similar technologies
- From service providers acting on our behalf (payment, shipping, analytics)
6. Legal Basis for Processing (PDPL)
We process Personal Data based on the following legal grounds:
- Performance of a contract
- Compliance with legal obligations
- Legitimate interests (security, service improvement, analytics)
- Explicit consent (marketing communications and non-essential cookies)
7. Cookies & Similar Technologies
The Website uses:
- Essential cookies required for functionality
- Analytical and marketing cookies (optional)
We specifically use:
- Meta Pixel (Facebook / Instagram)
- Google Analytics
You may manage cookie preferences through your browser or cookie consent tools, where applicable.
8. Payments
Payments are processed through an authorized third-party payment service provider.
BLE does not store full payment card details, and all payment processing is subject to the payment provider’s own privacy policies and security standards.
9. Shipping & Delivery
We share only the necessary shipping information (name, address, phone number where required) with delivery service providers operating within the United Arab Emirates to fulfill and track orders.
10. Data Sharing & Disclosure
We may share the minimum necessary Personal Data with:
- Payment service providers
- Shipping and logistics partners
- Hosting and technical support providers
- Analytics and advertising platforms (where enabled)
- Government or regulatory authorities when legally required
We do not sell personal data to any third party.
11. International Data Transfers
Personal Data may be transferred outside the United Arab Emirates when using international service providers. Such transfers are conducted in accordance with PDPL requirements, including appropriate safeguards and legal protections.
12. Data Retention
We retain Personal Data only for as long as necessary to fulfill the purposes outlined in this Policy and to comply with legal and regulatory obligations, after which the data is securely deleted or anonymized.
13. Data Security
We implement appropriate technical and organizational measures to protect Personal Data against unauthorized access, alteration, disclosure, or loss.
However, no system can guarantee absolute security.
14. User Rights
Under applicable data protection laws, users have the right to:
- Access their Personal Data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
Requests may be submitted through our available contact channels.
15. Marketing Communications
Marketing messages are sent only with the user’s explicit consent.
Users may opt out at any time through unsubscribe links or by contacting us directly.
16. Third-Party Links
The Website may contain links to third-party websites. BLE is not responsible for the privacy practices or content of such external sites.
17. Updates to This Policy
We reserve the right to amend this Privacy Policy at any time.
Continued use of the Website following updates constitutes acceptance of the revised Policy.
18. Governing Language
This Privacy Policy is provided in English and may be accompanied by an Arabic version.
In case of any discrepancy, the Arabic version applicable within the United Arab Emirates shall prevail.